For B2B companies, it is important to use segmentation criteria for lead selection in order to achieve higher lead volume and better lead quality. This, in turn, will help them identify perspectives that show greater interest, communities that share the same interests and enable them to take appropriate action to connect with them. This makes companies aware of the importance of building trust with customers and most B2B companies like funnelmaker turn to market automation solutions to optimize their business functions and understand the immediate needs of customers and provide advanced and customized functionality, which satisfies you.
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Marketing automation platforms offer sales and marketing solutions to generate leads. Lead tracking software helps track potential customer behavior and network activity by identifying who can determine interest in your product. A lead assessment model consisting of explicit (static) and implicit (behavioral) data can be set up using marketing automation software.
The results can be calculated based on the lead's score, profile, behavior, demographics, and likelihood of buying. These results can be sent to the marketing and sales directors as alerts/triggers on a regular basis.
With the powerful marketing automation app, prospects can now be automatically assessed and prioritized based on their activity, interests, and intentions. Based on the ratings of potential customers, marketing can differentiate between potential customers who are ready to sell and those who are not.